Job Description

REPORTS TO: VP of Marketing and Systems

JOB SUMMARY:

The Senior Marketing Manager will lead and scale marketing efforts for Cross Street, a high-performing real estate consulting and brokerage business. This individual will oversee a multidisciplinary team responsible for property marketing, creative execution, broker engagement, and company communications. The ideal candidate brings a strong background in property marketing, proven organizational and leadership skills, and a passion for the real estate industry.

EXPECTATION FOR ALL EMPLOYEES:

Support the organization’s mission and values by consistently demonstrating the following: authenticity through honesty and trustworthiness, expertise through skill and reliability, investment through passion and empathy, opportunism through curiosity and forward-thinking, and unity through collaboration and shared focus.

To thrive in this role, you should have a passion to learn and grow and be able to work well and inspire other team members.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Team Leadership & Strategy
• Manage, mentor, and inspire a team of direct reports who are responsible for managing a portfolio of property brands, a team of brokers, and supports content strategy and creative needs for the fast-paced business.
• Develop and implement the overall marketing strategy aligned with business objectives and brokerage growth goals including the management of multiple budgets and media plans.
• Collaborate closely with corporate leadership, agents, and cross-functional team members to ensure brand consistency, identifying opportunities for innovative solutions.

• Marketing Operations & Execution
• Oversee execution of high-impact marketing campaigns with a strong emphasis on digital advertising and social media, along with collateral creation and event activations.
• Serve as a client-facing leader, confidently presenting marketing strategies, campaign updates, and deliverables while managing expectations and deadlines.
• Demonstrate strong project management skills by balancing multiple priorities, driving workflow efficiency, and ensuring seamless execution of all initiatives.
• Lead with a customer-centric approach, ensuring all marketing initiatives enhance resident experience, strengthen client relationships, and drive overall satisfaction.
• Support the planning and delivery of B2B broker marketing initiatives to support recruitment and retention.
• Assist with the development of pitch packages, presentations, and customized materials for new business efforts as needed.

• Communications & Branding
• Supervise internal and external communications strategy, including PR, newsletters, agent updates as needed.
• Ensure brand consistency across all marketing materials and communications, maintaining a strong and positive brand image that resonates with target audiences.
• Monitor industry trends, audience behavior, and competitor activity to inform future strategies.

• Analytics & Reporting
• Track and report on marketing performance metrics, KPIs, and ROI across campaigns and initiatives.
• Use data insights to refine targeting strategies and identify areas for improvement.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience, with at least 3 years in a managerial role.
• Real estate or professional services industry experience is strongly preferred.
• Proven track record of leading teams and developing integrated marketing campaigns, budget and media management.
• Strong understanding of digital, print, and social media platforms.
• Exceptional project management, communication, and organizational skills.
• Proficient in marketing tools and platforms (e.g., Canva, CRM systems, email marketing, and analytics platforms).

KEY COMPETENCIES

• Creative thinker with a strong eye for design and branding.
• Collaborative and diplomatic with excellent interpersonal skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Confident presenting to senior leadership and key stakeholders.
• Analytical mindset with proficiency in data analysis and reporting tools.

Salary Range: 120k-150k all in; dependent on experience and years in the industry.

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