Job Description

Job Overview:

We are seeking an experienced and dynamic Marketing Manager to join our real estate development team. In this role, you will lead the creation and execution of innovative multi-family for rent marketing strategies and implement them to promote our real estate development projects, enhance brand presence, communicate with investors, and drive leasing performance. In addition, you will lead and activate the brand development of our newly created Reunion brand, an active adult multi-family for rent product, and define and execute the resident experience. This is an exciting opportunity for a results-driven leader to make a significant impact in a fast-paced and high-growth industry.

Key Responsibilities:

• Areas of Focus: GRPG company branding; Reunion concept development, branding, and resident retention and relations programs; investor relations and funding; multi-family, retail and residential lot marketing; and philanthropy relationships.
• Connect with Key Constituents: Investors, residents, commercial tenants, team members, third-party contractors, lenders, customers, and industry peers.
• Develop Marketing Strategy: Lead the development and execution of comprehensive marketing strategies for multi-family residential for rent, commercial, and mixed-use real estate developments to maximize visibility, engagement, leasing and sales.
• Brand Management: Oversee the development and maintenance of the company’s brand identity across all marketing channels, ensuring consistency and alignment with the company’s vision and values.
• Market Research & Competitive Analysis: Conduct in-depth market research to identify trends, customer preferences, and competitor activities. Utilize insights to inform marketing strategies and positioning of properties.
• Campaign Execution: Plan, execute, and manage integrated marketing campaigns, including digital, print, social media, email, and events, to generate leads, enhance customer engagement, connect with investors, and drive property leasing and sales.
• Digital Marketing: Leverage digital marketing channels (SEO, PPC, social media, content marketing, etc.) to drive online presence and lead generation.
• Collaboration with Sales and Development Teams: Work closely with third-party leasing teams to align marketing efforts with leasing or sales goals, creating marketing collateral and tools that support property leasing and sales efforts. Collaborate with development teams to understand project timelines and target audience.
• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources across campaigns and activities while tracking ROI and adjusting strategies accordingly.
• Public Relations & Media Relations: Build and maintain strong relationships with media outlets, influencers, and local communities to generate press coverage, secure positive media exposure, and promote the company's reputation in the market.
• Event Marketing: Organize and oversee property launch events, investor events, and industry networking events to generate interest, engage stakeholders, and drive community involvement.
• Reporting & Analysis: Track and analyze marketing performance metrics, including web traffic, lead conversion rates, and sales data. Provide regular reports and recommendations for improving marketing strategies and performance.

Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, Real Estate, or related field.
• Experience:
• Minimum of 5+ years of experience in marketing, with at least 3 years within the real estate industry (mulri-family residential or mixed-use developments preferred).
• Proven track record in developing and executing successful marketing strategies that have driven measurable results.
• Strong understanding of real estate market dynamics, customer behavior, and emerging trends in the industry.
• Skills:
• Expertise in digital marketing, including SEO, PPC, social media, email marketing, and content marketing.
• Experience with marketing automation tools and CRM platforms
• Strong leadership skills with the ability to inspire and lead.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical skills and experience with performance measurement and reporting.
• Ability to work in a fast-paced environment and manage multiple projects.
• Attributes:
• Creative thinker with a passion for innovative marketing.
• Detail-oriented, proactive, and able to work independently.
• Strong problem-solving skills and a solution-oriented mindset.
• Ability to build and maintain relationships with key stakeholders, including developers, investors, and media partners.

Benefits:

• Competitive salary and performance-based incentives
• Health, dental, and vision insurance
• Retirement savings plan
• Flexible self-managed paid time off
• Professional development opportunities
• Work-life balance initiatives

How to Apply:

Interested candidates are invited to submit their resume, portfolio if applicable, salary expectations, and a cover letter detailing their relevant experience and qualifications to [email protected].

This position offers an exciting opportunity for a talented marketing leader to shape the future of real estate development marketing at a forward-thinking, entrepreneurial company. We look forward to seeing how your skills and experience can make an impact on our growing organization!

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