Job Description

About RushOrderTees

RushOrderTees is a fast-growing leader in custom apparel, printing, and personalized merchandise. We help individuals, businesses, teams, and creators bring their ideas to life—quickly and with unmatched quality. As we expand our presence in the creator economy, we’re looking for a strategic and highly connected Head of Influencer Marketing to build and lead our influencer program from the ground up. This role will be instrumental in shaping how the world sees—and engages with—our brand.

Position Overview

The Head of Influencer Marketing is responsible for developing and executing a comprehensive influencer strategy that drives brand awareness, social engagement, and revenue growth. This leader will build relationships with creators at all levels, manage collaborations from concept to execution, and oversee the full influencer lifecycle: sourcing, outreach, negotiation, content coordination, campaign tracking, and ROI analysis.

This role is onsite and highly collaborative, working across Marketing, Creative, Production, and Leadership teams to bring influencer-driven campaigns to life inside our Philadelphia facility.

Key Responsibilities

Influencer Strategy & Leadership

• Develop and own the influencer marketing strategy for RushOrderTees across all platforms
• Build, manage, and scale a network of influencers, creators, and brand ambassadors
• Identify creators who align with brand values, target audiences, and campaign goals
• Oversee campaign planning, creative direction, messaging, and deliverables

Creator Partnerships & Campaign Execution

• Lead influencer outreach, negotiation, contracts, and ongoing relationship management
• Coordinate onsite filming sessions and collaborative content shoots
• Collaborate with the Creative and Content teams to ensure high-quality production
• Track campaign metrics, analyze performance, and optimize programs for reach and ROI

Cross-Functional Collaboration

• Partner with Social Media, Performance Marketing, Creative, and E-Commerce teams
• Ensure influencer content supports broader marketing initiatives and product launches
• Work closely with production teams inside the facility to showcase behind-the-scenes storytelling opportunities

Onsite Presence & Brand Representation

• Work in-house to align influencer content with the RushOrderTees environment and processes
• Host influencers during facility visits, give tours, and manage onsite content schedules
• Ensure all onsite activities reflect the brand’s professionalism and creativity

Qualifications

• 5+ years of experience in influencer marketing, talent partnerships, or social-first brand strategy
• Proven experience managing influencer programs and budgets at scale
• Strong relationships in the creator community or previous experience sourcing diverse talent
• Deep understanding of TikTok, Instagram, YouTube, and creator economy trends
• Excellent negotiation, communication, and leadership skills
• Ability to manage multiple campaigns simultaneously in a fast-paced environment
• Experience with influencer platforms/tools (GRIN, Aspire, CreatorIQ, etc.) is a plus
• Strong analytical mindset with the ability to track KPIs and optimize performance

Preferred Skills

• On-camera or content creation experience (not required but valuable)
• Experience in e-commerce, apparel, or lifestyle brands
• Understanding of paid social, user-generated content (UGC), and creator licensing
• Ability to create decks, briefs, and campaign documentation

What We Offer

• Competitive compensation and benefits
• A dynamic, creative workplace with hands-on access to apparel production
• Opportunities to build an influencer program from the ground up
• A collaborative environment that values experimentation and bold ideas
• Direct impact on brand growth and visibility

How to Apply

Please submit your resume please include any previous influencer campaigns, creator partnerships, or case studies you’ve managed.

Work Environment

This is a 5 day per week onsite position based the Far Northeast Philadelphia area.

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