Job Description

The Company

OUR MISSION

Manor Park is dedicated to providing a continuum of care for people age 62 and older to live life to the fullest with independence, security, and choice. We’re Midland’s only not-for-profit Life Plan Community. Our goal is to provide the highest quality of life at every stage of life. For more than half a century, our 83-acre community has continued to evolve, innovate, and create an environment where residents feel secure, respected, and supported.

Community Life

Well-being comes from staying connected. At Manor Park, there’s no shortage of opportunities to meet people, make friends, and discover common interests—walking groups, yoga, line dancing, painting, potlucks, and celebrations. Residents enjoy meaningful connections with like-minded peers.

Independent Living

Independent living at Manor Park means freedom to live on your terms. With over 40 floor plans—including homes, townhomes, cottages, and apartments—we handle maintenance while you enjoy life. Meet friends for lunch in the café, let pets run in the dog park, or travel knowing your home will be cared for.

Purpose of the Position

The Director of Marketing oversees all marketing and communications for Manor Park, Inc. (MPI) Independent Living, developing policies, driving occupancy goals, and managing staff and budget. The role also contributes as part of the senior management team.

Key Responsibilities

• Develop an annual strategic marketing plan targeting 95%+ Independent Living occupancy and waiting list management.
• Establish annual goals and methods to meet departmental challenges.
• Oversee campus-wide marketing communications, brochures, and website.
• Use directories, referrals, and databases to recruit prospective residents.
• Maintain understanding of entry fees, monthly fees, rental costs, and amenities across all levels of care.
• Spend 20–50% of time in direct sales, including walk-ins/call-ins, recruitment meetings, tours, and client follow-up.
• Manage the Move-In Coordinator to ensure occupancy within one month of contract signing (three weeks for make-ready, one week for housekeeping). Coordinate communication across departments, confirm readiness at final closing, and promptly communicate any changes to clients.
• Target sales of new construction, re-sales, and wait-list expansion.
• Partner with the CEO, consultants, and contractors on new construction planning and sales until all lots are sold.
• Oversee new construction adjustments, upgrades, and cost proposals; ensure approvals, documentation, and communication with clients, builders, and the Move-In Coordinator.
• Maintain knowledge of building procedures, codes, and upgrade costs. Ensure services (utilities, technology, etc.) are in place before move-in.
• Keep office operations orderly, from opening tasks (lights, equipment, signage) to daily closing.
• Collect, review, and file data sheets; verify completeness for contract approval.
• Oversee paperwork and CRM entries for pending residents, inventory, and move-in lists.
• Work with resident ambassadors for tours and events.
• Collaborate with leadership on public relations, planning, and implementation.
• Support events, mailings, direct marketing, and advertising, including large group mail merges.
• Ensure timely responses to inquiries, accurate pricing, and CRM consistency.
• Prepare and deliver public presentations and onsite gatherings to educate and attract prospects.
• Attend Senior Staff meetings, resident functions, and LeadingAge seminars as needed.
• Develop and manage departmental budget within MPI procedures.
• Supervise hiring, evaluations, and discipline per HR guidelines.
• Ensure offices, reception, and conference rooms remain neat and welcoming.
• Welcome new Independent Living residents with orientation and gifts.
• Provide assistance to residents and staff as needed.
• Perform other duties as assigned.

Expectations from Manor Park

• Adhere to policies, embrace mission and philosophy, and act as a role model.
• Communicate regularly with the CEO on department matters.
• Demonstrate effective time management, prioritization, and reliability.
• Establish credibility with management and staff as a consistent and effective listener.

The Candidate

Skills and Competencies

• Maintain a professional workspace and contribute to teamwork with staff, residents, families, and visitors.
• Deliver excellent customer service with patience, tact, and positivity, even in challenging situations.
• Make independent decisions with discretion, diplomacy, and confidentiality.
• Interact respectfully with residents, families, vendors, agencies, and the public.
• Ensure personal conduct supports workplace health and safety.
• Communicate effectively through presentations and public speaking; interpret financial and mathematical information tied to fees and charges.
• Manage multiple projects in a fast-paced environment with flexibility; physically navigate the campus (walking up to 2 miles daily and driving golf carts to escort visitors).

Experience and Professional Qualifications

• College education in Marketing, Business Administration, Gerontology, or related field.
• Knowledge of the physical and psychological needs of older adults.
• Two to three years’ experience in retirement marketing or a related industry with transferable skills.
• Proficiency in word processing and CRM software.
• Detail-oriented background in customer service and marketing.
• Excellent written and verbal skills; strong command of English grammar and professional presentation.

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