Social Media Manager Job at Robert Half, Miami, FL

emI5QldpRzl0SER6ZXpDdU1OeU9UNkN6Snc9PQ==
  • Robert Half
  • Miami, FL

Job Description

ABOUT THE ROLE:

We’re looking for a creative, strategic, and highly organized Social Media Manager to lead and execute content strategy across all key platforms. This role is responsible for driving brand awareness, audience growth, and engagement while aligning content initiatives with broader business objectives.

The ideal candidate is a strong storyteller with a deep understanding of platform-specific best practices, influencer marketing, and performance analytics. You’ll lead day-to-day content development, manage creator partnerships, and oversee community engagement—ensuring the brand voice remains consistent, authentic, and culturally relevant across all channels.

KEY RESPONSIBILITIES:

Social Media Strategy & Content Management

  • Develop and maintain a strategic, channel-specific content calendar that aligns with marketing and brand goals
  • Own end-to-end content execution including planning, writing, briefing, scheduling, and publishing
  • Track performance and deliver actionable insights using analytics tools (engagement, reach, growth, conversions, etc.)
  • Regularly update key stakeholders on performance metrics and optimization strategies
  • Evaluate and adapt organic and paid content strategies to maximize performance

Influencer & Creator Partnerships

  • Source, brief, and manage influencer and creator relationships that align with brand voice and campaign objectives
  • Develop scalable influencer programs including seeding, sponsorships, and social storytelling initiatives
  • Oversee contracts, usage rights, and track performance to ensure ROI

Amplification & Paid Social Integration

  • Collaborate with media buyers or paid social teams to ensure alignment between organic and paid efforts
  • Build content with retargeting and amplification strategies in mind

Community Management

  • Grow and manage engaged online communities across platforms (Instagram, TikTok, X, YouTube, LinkedIn, etc.)
  • Monitor brand sentiment and manage responses in a timely, on-brand manner
  • Identify UGC, emerging trends, and content opportunities that resonate with key audiences
  • Coordinate content shoots, activations, and real-world events to fuel storytelling

Cultural Awareness & Relevance

  • Keep a pulse on pop culture, lifestyle, fitness, and sports trends to inform content development
  • Participate in timely social conversations and cultural moments that elevate brand visibility

QUALIFICATIONS:

  • 3–5+ years of experience in social media, digital content, or influencer marketing
  • Proven ability to grow engaged communities and build meaningful influencer partnerships
  • Deep knowledge of platform trends, best practices, and algorithms
  • Proficiency in content performance analytics (e.g., Meta Business Suite, TikTok Analytics, etc.)
  • Strong organizational, project management, and cross-functional collaboration skills
  • Excellent writing, editing, and storytelling abilities
  • Passion for lifestyle, sports, or fitness culture a plus
  • Bonus: Experience working with content creators, photographers, or production teams
  • Bonus+: Hands-on skills in content creation and familiarity with photo/video production workflows

Job Tags

Similar Jobs

Kuba Law Firm

Immigration Attorney Job at Kuba Law Firm

 ...Job Description: Our immigration law firm, serving the immigrant community for over 60 years, is seeking an experienced, motivated, full-time immigration associate attorney to handle a variety of immigration matters. Duties & Responsibilities Removal defense... 

Reed & Reed, Inc.

HR Generalist / Recruiter Job at Reed & Reed, Inc.

 ...candidates to ensure our company attracts, hires and retains the best employees, while filling existing needs and growing a strong talent pipeline for the future. Must have 5+ years of experience or equivalent in a similar position in the construction industry ... 

Edison Smart®

Senior Mechanical Engineer Job at Edison Smart®

 ...Senior Mechanical Engineer Medical Robotics Salary: $150k - $175k Location: White Plains, NY An innovative medical robotics company are looking for a Senior Mechanical Engineer to join their R&D team developing leading robotics & automation solutions... 

BlackRock Resources LLC

Civil Engineer (Nuclear) Per diem Job at BlackRock Resources LLC

 ...work in the U.S. without sponsorship. No C2C or 3rd parties, please. Local candidates preferred (hybrid/remote negotiable) Per diem is available for non-local candidates Schedule: 4x10s (40 hrs./week) | Some OT required during outages Were hiring Civil... 

JL Connects

Personal Lines Account Manager Job at JL Connects

 ...placement of new and renewal business Manage existing accounts, work closely with clients, develop strong client relationships...  ...lead generation Benefits: ~401(k) w/matching ~ Flexible schedule ~ Health insurance ~ Paid time off ~ Work from home...