Job Description
**Description:**
The social media manager is responsible for enhancing the visibility and identity of hotel restaurants, bars, and the casino through strategic marketing campaigns and compelling brand storytelling using Facebook, Instagram, Google Business, and Whatsapp. The manager will lead integrated social marketing initiatives that captivate guests, spotlight our outlets, and drive measurable commercial success. Key to this role is the ability to create engaging content and build relationships with followers as measured by analytics performance.
Key Responsibilities
+ Working with the Director of Marketing and Communications, develop and execute annual social media marketing plans for the outlets, with a strong emphasis on promoting F&B - ensuring alignment with commercial targets and brand positioning
+ Be responsible for all brand, digital, and marketing activity across designated channels
+ Manage content creation for outlet social media (paid and organic), ensuring all posts are on-brand, timely, and within budget
+ Deliver targeted campaigns that drive both brand awareness and commercial results
+ Conduct ongoing market research to stay attuned to culinary trends, guest dining behaviors, and competitor activity in the local hotel, restaurant, casino, and wider hospitality scene.
+ Build strong local connections through influencer engagement and strategic partnerships
+ Support overall commercial goals of the Sales & Marketing department.
+ Collaborate closely with key departments to create campaigns that support outlet goals and enhance the guest experience
+ Track campaign performance and manage marketing budgets to optimize ROI
**Qualifications:**
Qualifications
+ Strong background in marketing, communications, or brand management within the hospitality or F&B industry
+ Skilled in multi-channel campaigns
+ Proven ability to develop and execute impactful social marketing strategies and work with others in the development of wider-reaching goals
+ Confident with digital tools and design software
+ Creative thinker with a sharp eye for brand storytelling and visual identity
+ Highly organized, proactive, analytical, and results-driven
+ Strong communicator who thrives in cross-functional, collaborative environments
+ Experience working with agencies, media partners, and influencers
· Proficiency in **Adobe Creative Suite** (Photoshop, Illustrator, InDesign)
+ Strong creative and artistic skills with a proven ability to create, curate, and manage engaging content across various social media platforms
+ Experience in responding on behalf of a business to comments, developing discussions, and fostering a positive online community
Desired Skills
+ Proven experience managing social media platforms for a brand or organization
+ Excellent written and verbal communication skills
+ Strong understanding of social media best practices and trends
+ Proven understanding of brand marketing
+ Proficiency in **Adobe Creative Suite** (Photoshop, Illustrator, InDesign) and Canva
+ Experience with paid advertising across the Meta platform
**Primary Location:** Caribbean Islands-AW-Palm Beach
**Organization:** Hyatt Regency Aruba Resort, Spa and Casino
**Pay Basis:** Yearly
**Job Level:** Full-time
**Job:** Sales
**Req ID:** PAL001125
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
Job Tags
Full time, Local area,
Similar Jobs
Upward Health
: Upward Health is an in-home, multidisciplinary medical group providing 24/7 whole-person care. Our clinical team treats physical, behavioral, and social health needs when and where a patient needs help. Everyone on our team from our doctors, nurses, and Care Specialists...
icreatives
...and proposal generation - Familiarity with HUBSPOT Qualifications: - Associate or Bachelor's degree in Interior Design, Architecture, Drafting, or related field - Proficiency in AutoCAD and experience with Revit or CET - Strong skills in Cap 2025 and...
McCalla Raymer Leibert Pierce
Position Title: GA Litigation Attorney Company: McCalla Raymer Leibert Pierce Education: Juris Doctorate Experience: 2-3 Years Workplace Type: remote Contact Email: ****@*****.*** Duration: Indefinite Industry: Legal Start Date: 20...
Astrix Technology
**EDM Programmer**Repair/Maintenance & InstallationUnion County , NJ, NONE+ Added - 16/05/2025Apply for Job**EDM Programmer****Location: Union County, NJ****Salary: 67,000-80,000****1st Shift Opportunity****Minimum Qualifications**+ High School Diploma+ Strong...
Alloy Personal Training Franchise
...Get Ready to help Lead the Charge as Our Part Time Coach at Alloy Personal Training... ...dynamic setting. Be the face of Alloy, working with the Studio Director and Head Coach... ...enhance our client experience Flexibility: Evening and some Saturday hours are required....