Job Description

Company Description

Cleverpup is a new design-forward brand reinventing everyday essentials for modern dog owners.

Founded by the creators of the global baby brand Skip Hop, we bring decades of proven success in building beloved consumer brands. Our mission is to create beautifully designed, highly functional products that make life with dogs easier, smarter, and more joyful. Since launching at the end of 2024, we’ve gained strong early traction through our DTC site, major online retail channels, and a growing base of independent retailers. As we expand our reach, we’re looking for a talented, entrepreneurial marketing leader to help build this next chapter.

The Opportunity

We’re hiring a Marketing & Social Media Manager to lead Cleverpup’s brand storytelling, community

growth, and omnichannel marketing efforts. This is a high-impact, hands-on role that blends social

media, partnerships, email, content, traditional marketing, and grassroots brand building. You'll help

define how Cleverpup shows up across digital and real-world touchpoints, from Instagram to in-store

demos to nonprofit activations.

What You'll Do

• Own day-to-day content and community management across Instagram, TikTok, and other platforms
• Plan and manage a cohesive content calendar spanning product launches, storytelling, education, and community moments
• Create and edit native short-form video content — both behind and in front of the camera
• Engage with our audience via DMs, comments, tags, and reposts
• Develop and maintain influencer and ambassador relationships — both paid and unpaid — and brief creators for campaigns
• Launch and manage ambassador and affiliate programs to grow community reach
• Build and maintain a growing UGC library to power both organic and paid campaigns
• Lead grassroots marketing strategy including pop-ups, nonprofit activations, retail events, gifting, and in-person community moments
• Manage email marketing content and cadence in collaboration with founders and growth team
• Develop co-marketing and sponsorship opportunities with brand and nonprofit partners
• Support creative development for paid social and onsite campaigns (Shopify, Amazon)
• Coordinate messaging across lifecycle channels including email and SMS
• Track KPIs including engagement, follower growth, conversion, and event performance

Who You Are

• 5+ years of experience in marketing, social media, and brand management
• Proven experience managing and growing social media accounts with measurable results
• Experience with influencer strategy, partnerships, and ambassador program development• Strong email marketing skills.
• Familiarity with Shopify and managing brand marketing across DTC and retail touchpoints
• Strong storytelling and copywriting instincts, with excellent attention to tone and visual details
• An eye for design and layout — experience with Canva (or similar tools) is a plus
• Comfortable producing and editing short-form content using CapCut, Adobe, or similar
• Well-organized and able to manage multiple content streams and timelines simultaneously
• Bonus: experience in grassroots or experiential marketing, nonprofit partnerships, or retail campaigns
• Bonus: you have a dog (or just love them)

Why Join Us

• Experienced Founders: Created Skip Hop, one of the most successful parenting brands of the last 20 years
• Strong Early Traction: Active across DTC, major online channels, and growing independent wholesale base
• Design-Driven Brand: We’re not just another pet brand. We stand for thoughtful innovation, quality materials, and products that solve real problems for real dog owners
• High-Growth Opportunity: Help shape a standout brand at the ground floor and grow with us

Compensation & Details

• Compensation $85K - $95K + performance-based incentives
• Location: Based in New York City (in-person); occasional local travel for meetings, events, and shoots required
• Reports to: CEO
• Works closely with: Founders, Creative, Growth, and Wholesale teams

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