The Staff Pad has partnered with a law office in Austin, TX to hire a Digital Marketing Specialist.
Location: Austin, TX (Hybrid)
Required: 2+ year of experience in paid search, paid social, and SEO
Are you a rising digital marketing professional ready to take your career to the next level? This hybrid role offers the opportunity to make a real impact—driving paid traffic, boosting organic visibility, and supporting a mission-driven legal team focused on Justice for All. Life Changing Results.
The Digital Marketing Specialist will create, manage, and optimize paid digital advertising campaigns while executing SEO strategies to improve organic search performance. This role blends creativity, analytics, and technical skill to grow awareness, engagement, and conversions across multiple platforms.
Paid Digital Advertising
Develop and expand paid search campaigns
Conduct keyword research and identify high-value opportunities
Monitor, analyze, and optimize campaigns using Google Analytics
Provide weekly performance reports and recommendations
Execute and maintain paid social campaigns across Meta and other platforms
Search Engine Optimization (SEO)
Conduct keyword research and competitive analysis
Optimize on-page elements (metadata, headings, internal links, content)
Support off-page SEO, including link-building strategies
Perform technical SEO audits and resolve identified issues
Track rankings, traffic, and performance using analytics and SEO tools
Additional Duties
Manage individual and team marketing projects
Support long-term brand management and awareness strategies
Collaborate with vendors and stay current on digital marketing trends
Qualifications
Proficiency with Google Ads, Google Analytics, Search Console, Meta Ads, and SEO tools (BrightEdge, SEMrush, Moz)
Experience managing large-scale PPC campaigns
Strong understanding of on-page, off-page, and technical SEO
Familiarity with WordPress and SEO-friendly site structures
Excellent analytical, project management, and communication skills
Detail-oriented and deadline-driven
Bachelor’s degree preferred
Previous law firm experience is a plus
Salary commensurate with experience
Hybrid schedule: work remotely two days per week
Opportunities for training, mentoring, and advancement
Contingency fee referral bonus opportunities
20 days PTO + 11 paid holidays
Medical, dental & vision insurance (100% of base medical plan covered)
Simple IRA with up to 3% company match
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