Creative Strategist Job at David, New York, NY

enJWSlZTKzl0My8wY1RDdE50Q0tUYWU4SWc9PQ==
  • David
  • New York, NY

Job Description

Company

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a compelling opportunity to be a part of an exciting new food brand as we operate within a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017). We have strong aspirations to become the most popular high-protein bar in North America and beyond.

Role :

We’re looking for a sharp, culturally fluent Creative Strategist to join our lean, high-output creative team. Based in our NYC office Monday through Friday, you’ll report directly to the Creative Director and work closely with our graphic designer, growth team, and social/content team.

This role sits at the intersection of brand and performance. You’ll be responsible for developing and communicating high-level creative strategy that informs everything from branded campaigns to UGC-style performance ads and lo-fi ad content. You’ll bring creative clarity and vision across channels—translating brand identity into content that resonates with culture and converts with precision.

Responsibilities :

  • Develop strategic creative briefs that fuel campaigns, product launches, and always-on brand storytelling.
  • Collaborate cross-functionally with the paid ads, social, and creative teams to develop and guide creative direction for paid ads, UGC, influencer content, and organic content output.
  • Own the creative strategy for lo-fi and UGC-style ad content, ensuring it aligns with brand tone and performance goals.
  • Create frameworks and reference decks for content creators and editors, providing clear art direction, tone, and messaging guidance for each concept.
  • Identify storytelling formats, hooks, and visual trends that perform well on TikTok, Reels, and Meta ads, and implement these insights into ongoing content strategies.
  • Identify key creative testing opportunities and brief in assets that align with testing goal.
  • Translate performance data and testing learnings into content improvements and iterate on winning directions.
  • Conduct brand audits and trend reports to identify cultural whitespace and competitor strategies.
  • Work closely with the Creative Director and graphic designer to ensure consistency across channels while leaving space for experimentation on social.

What you’ll bring :

  • 3+ years in a creative strategy or content strategy role, preferably in-house at a high-growth CPG, beauty, or lifestyle brand—or at an agency working with similar clients.
  • Proven ability to concept and guide high-performing UGC, paid social, and influencer content with measurable impact.
  • A portfolio of paid/UGC content strategies you’ve led or contributed to.
  • Deep knowledge of the evolving social and UGC landscape, including platform nuances (TikTok, Meta, Instagram, YouTube Shorts).
  • Sharp instincts for culture, digital behavior, and content consumption—what’s trending, what’s tired, and what’s next.
  • A pulse on up-and-coming creators, visual trends, and platform shifts.
  • Strong communication skills and the ability to translate creative strategy clearly to internal teams, creators, and collaborators.
  • A balance of data-driven thinking and brand-first storytelling; you know how to make performance content feel premium and on-brand.

Practicalities :

  • This is a full-time, in-office role based in New York City. We work onsite five days a week — when the culture fits, it is fun to be in the office together. 
  • Salary: $100K - $130K per year, inclusive of cash bonus based on attainment of company targets.
  • Company equity opportunity on top of cash compensation.
  • 100% covered Health, Vision, Dental Insurance.
  • 401(k) with 4% match.
  • Additional perks, such as covered gym expenses.
  • Substantial and required PTO.

Application Process :

  • Applications will be evaluated on a rolling basis
  • Target start date: August 2025
  • Send your resume, a short intro, and 1–2 examples of brands or campaigns you admire to [email protected] with the subject line “Creative Strategist Application - [Your Name]”

Applications submitted via LinkedIn will not be considered.

Job Tags

Full time, Shift work, Monday to Friday,

Similar Jobs

The H&K Group

Bridge Carpenter Foreperson Job at The H&K Group

 ...activities of the crew constructing, erecting, installing, and repairing structures and fixtures of wood, plywood, and wallboard,...  ...this with the best geotechnical engineering possible, National Concrete Masonry Association (NCMA) certified installers and a dedicated... 

LanceSoft, Inc.

Datacenter Technician Job at LanceSoft, Inc.

 ...Experience Responsibilities: BIOS or Rack and stack server across Datacenter environment. Maintain power and network cable standard Datacenter . Maintain inventory of assets and lab infrastructure across programs. Engage with internal stakeholders... 

Securitas Security Services USA, Inc.

Security Team Manager Job at Securitas Security Services USA, Inc.

 ...Position: Security Team Manager Reports To: Datacenter Physical Security Campus Security Manager Location: College Park, GA (Atlanta, Metro) FLSA: Exempt DOE SUMMARY: The Security Team Manager (STM) serves as the day-to-day manager of a site security... 

New Story Schools

Occupational Therapist Job at New Story Schools

 ...Job Title: Occupational Therapist (OT) Location: Mountville, PA 17554 Employment Type: Full-Time (Monday to Friday) Salary: Starting at $67,500 Join New Story Schools, a leading special education provider dedicated to making a lasting impact on students lives... 

Evans Contracting Group

Concrete Superintendent Job at Evans Contracting Group

 ...Company Description We suggest you enter details here. Role Description This is a full-time on-site role for a Concrete Superintendent located in Charleston, SC. The Concrete Superintendent will be responsible for overseeing all concrete operations on-site, including...