Job Description

About the Role:

We are looking for a person who has a passion for brands and is willing to roll their sleeves up to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support the development of the Dos Equis brand, in the Sunbelt States where we are facing strong competition, supporting the team to make Dos Equis a culturally relevant brand again.

In this role you will have full participation in the brand team’s activities and assist the Brand Director in the development of key brand programs that deliver the annual plan. You will gain experience in brand program development from brief to execution by leading the brand’s key BTL Marketing Programs (i.e. Cinco, College Basketball, College Football) and support brand sponsorships, both national and local. You will be responsible for the execution of specific promotional programs - in collaboration with regional marketing and sales. You will also take the lead on monthly communication calls with the regional teams and act as brand visual identity guardian, with daily interactions with regional marketing and sales.

Key Responsibilities:

• Support Brand Director in executing the annual brand plan with focus on Integrated Partnerships and BTL Marketing – leading delivering on Tier 1 BTL programming and support on the brand’s national and local sponsorships, as defined by the Brand Director
• Act as key guardian of brand visual identity through liaison with regional marketing to develop Below the Line brand activation in key markets
• Primarily through POSM, local sponsorship programs
• Work with key stakeholders: internal & external agency partners, national sales and regional marketing teams.
• Support Brand Director on reporting back to the regional team on key insights and driving actions to ensure brand business delivery.
• Manage execution and communication of Tier 1 BTL programs through the commercial marketing planning process:
• Coordinate the development of promotional consumer concepts and creative.
• Manage online ordering tool
• Development of sell stories for each program
• Gain, share, and leverage on-going understanding of the beer business, channels, retail trade.
• Become an expert on our consumers, their lifestyle and their most relevant cultural passion points (sports, entertainment, Pop Culture), and how that applies to driving our business.
• Lead planning, logistics, and execution of select Brand Team and Agency events, including scheduling and management of monthly touchpoint calls with BUs

Basic Qualifications/Requirements:

• 3 years Brand Marketing/Trade Marketing experience
• Proven track record of end-to-end project and stakeholder management experience
• Agency management experience

Preferred Qualifications:

• Bachelor’s degree in marketing or equivalent strongly preferred
• Knowledge of the beverage industry or CPG preferred.
• Experience in working on partnerships properties with third parties

HEINEKEN Leadership Expectations:

• Connect
• Shape
• Develop
• Deliver
• Role Model

HEINEKEN USA Inc ., the nation’s leading upscale beer importer, is a subsidiary of Heineken International NV, the world’s most international brewer. European brands imported into the U.S. include Heineken® Lager, the world’s most international beer brand; Heineken® Light; Amstel Light; Newcastle Brown Ale; and Strongbow Hard Cider. HEINEKEN USA also imports the Dos Equis portfolio, the Tecate portfolio, and the Carta Blanca and Bohemia brands from Mexico.

We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs. We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.

We Brew Experiences That Inspire Legendary Lives

HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.

This position is not available for visa sponsorship.

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