Assistant Brand Manager Job at Beauty by Imagination (BBI), New York, NY

eTdoQlhDKzh1WGozZURTdU9OcU1UcWExSUE9PQ==
  • Beauty by Imagination (BBI)
  • New York, NY

Job Description

About the Role

We are seeking a passionate and data-driven Assistant Brand Manager to support the growth and development of our Goody Hair Accessories and Styling Brand. This role will work closely with cross-functional teams (social marketing, sales, product development, supply chain) to drive brand strategy, innovation, and consumer engagement. If you are a strategic thinker with a passion for beauty and hair care, an eye for trends, a drive to be a part of impactful marketing campaigns, and a desire to start a career in Brand Management, this is an exciting opportunity to help shape the future of a beloved brand. This role reports to the Director of Goody Brand Marketing and is located in Nomad area of NYC.

Key Responsibilities

  • Brand Strategy & Execution: Assist in the development and execution of brand strategies, ensuring alignment with business objectives, sales and profit goals, and market trends.
  • Marketing Campaigns: Support 360° marketing campaigns, including social media, influencer partnerships, retail activation, and e-commerce.
  • Innovation & Product Development: Collaborate with R&D to help develop and launch new products, from concept to commercialization. Need for strong oral, written and PowerPoint skills to help develop selling stories.
  • Consumer Insights & Market Research: Analyze market data, consumer trends, and competitive landscape to identify growth opportunities.
  • Performance Analysis: Track sales performance, ROI, and marketing KPIs to optimize campaigns and brand growth.
  • Retail & E-commerce Support: Work with sales teams to help develop retailer-specific strategies, display options, and support e-commerce growth.
  • Budget Management: Assist in managing the brand’s marketing budget, ensuring cost-effectiveness and ROI. P&L familiarity a plus.

This role also includes ad-hoc responsibilities and projects including maintaining large image asset databased across multiple platforms and managing ratings & reviews agency and process.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
  • Strong analytical skills. Some experience in market research and data analysis (Nielsen, IRI, etc.) preferred.
  • Knowledge of digital marketing, social media, influencer marketing, and e-commerce.
  • Flexibility and ability to prioritize daily demands to meet deadlines and manage multiple projects in a fast-paced environment.
  • Strong communication and collaboration skills. Ability to influence within a matrixed organization.
  • Passion for beauty, hair care, and consumer trends.

Job Tags

Similar Jobs

Uber

Senior Investigator Job at Uber

**About the Role**As a Sr. Investigator for our Trust and Safety Investigations Team (based out of Phoenix -- 201 E. Washington St), you...  ...or handling urgent and high-priority issues, such as accidents, safety concerns, critical incidents, insurance claims, :**OR... 

Homies

Live-In Life Coach for Adults w/ Disabilities Job at Homies

Homies - Supportive Roommate Opportunity Living to thriving! About Homies Homies is a life-sharing program dedicated to empowering individuals with disabilities. We create innovative living arrangements that foster independence, community engagement, and personal...

Ascendo Resources

Supply Chain Finance Manager Job at Ascendo Resources

 ...Financial Systems Enhancement: Play a pivotal role in the implementation or upgrade of financial systems to enhance central finance operations and reporting. Collaboration & Business Partnering: Act as a key business partner to the SVP of Supply Chain and other... 

Curative

Alzheimer's Principal Investigator in Georgia - Neurologist, Psychiatrist, or Gerontologist Job at Curative

 ...Join the Pioneers in Alzheimer s Research at ARTC - Georgia Are you a neurologist, gerontologist, or psychiatrist looking to make a significant impact in the field of Alzheimer s research? The renowned Alzheimer s Research and Treatment Center invites you to become... 

Axion Recruitment

Quality Assurance Manager Job at Axion Recruitment

Quality Assurance Manager ~ Quality Assurance Manager ~ Gloucester City, NJ ~ Days, Mon-Fri ~$90,000 - $110,000~ Food Company Duties will include: Responsible for overseeing implementation of the companys food safety and quality management system to...